Display advertising is a crowded market place and there are many
players operating across each of the segments. Some of the examples are
mentioned below:
Agencies: WPP,
Omnicom Group, IPG, HAVAS etc
Agency trading desks:
Xaxis, Vivaki, Accuen, cadreon etc
Demand side platforms:
Invite media, Turn Data, Simplifi, Mediamath, Double click bid manager etc
Ad exchanges: Doubleclick,
Appnexus, Facebook exchange, OpenX etc
Ad networks:
Yahoo, Google, Aol, Microsoft media network, Amazon media group etc
Supply side platforms:
Rubicon, Pubmatic, Altitude, Sonobi, Admeld etc
Publishers: CNN,
Facebook, Yahoo, Pinterest, Twitter, Spotify etc
